I happen to be a big fan of brain-based things (I have a Luminosity brain fitness account and everything). That includes why people do the things they do, which doesn't always have a logical or obviou Read more
According to MarketingProfs, case studies are considered one of the top five most effective B2B content marketing tactics. It's not surprising. Since case studies quote third parties and describe thei Read more
If you want to be really successful at selling something, whether it's a product, service or idea, you have to draw attention not just to the benefits, but the benefits that interest the prospective c Read more
What do effective marketing and PR messages have in common with memorable fiction? They both rely their creators developing and maintaining a vivid mental image of characters. But while a fiction writ Read more
While we've all heard about digital tools like HootSuite and Google Analytics, some of us may be overlooking other tools that could help streamline some of our work processes and point the way to incr Read more
Once again, I'm offering information on how to write powerful headlines and subject lines, but this time I’m sharing skill-honing exercises from various sources around the web. If you have the time, t Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.