Say you’ve just written a promotional or content piece that’s so fantastic that there’s no doubt in your mind that your audience is going to love it. And that means they’re going to make that purchase Read more
“Know your audience” is the communications mantra. After all, how can your message hit the mark if you're not aiming it at a target? Of course, getting to know your audience means researching and the Read more
“But what's the return on investment?” If you're involved in social media marketing, trying to answer this question could potentially ruin your day. In fact, many businesspeople now question whether Read more
Do you perform reviews at the middle of the year or at the midpoint of a campaign?End-of-year/end-of-program reviews show you how well you met your stated objectives, but a midpoint evaluation can hel Read more
White papers (some call them whitepapers) are in-depth reports that promote information, a technique or best practice, a product or a service as a solution for the reader. Some communications professi Read more
While I share writing tactics and techniques that boost your public relations and marketing efforts, you need information on other aspects of online/offline communications and marketing. I've listed s Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.