My husband bought memorabilia trading cards based on the DC and Marvel superhero movies. In addition to having beautiful graphics, these (very) thick cards included a tiny patch of the hero's costume. Read more
Creating enough original content to satisfy content marketing strategies is cited as one of the most common challenges by businesses engaging in content marketing. Luckily, an alternative exists: cont Read more
If you're a content marketer, creating your own version of an editorial calendar can help you keep on schedule and save you from a ton of frustration. That's because an editorial calendar allows you t Read more
As 2014 begins, experts are making several predictions about what we'll see in terms of public relations and marketing. I'm sharing information on three trends related to content and writing that I've Read more
Since we're well into the time when most of us are making professional and personal plans, I wanted to quickly examine two types of planning that we all need to do: strategic planning and day-to-day a Read more
If you haven't started already, it's time to start looking at editorial calendars in order to plan next year's pitches, press releases, and articles for your clients.An editorial calendar is an annual Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.