Communications professionals typically have such a heavy workload that exploring media websites can seem like a waste of time. But occasionally examining the websites of media outlets can pay off; Read more
The media can be divided into two main categories: trade and consumer. Trade media outlets focus on a particular profession or industry and support workers' professional development. Consumer media ou Read more
Clichés are an extremely easy way to convey ideas, and that's the reason communications professionals should avoid them … at least in their standard form.Why? Because clichés become clichés through ov Read more
"On occasions when specialized personnel or additional personnel are needed to meet a tight schedule requirements, we can draw upon the resources of two other offices for assistance."If you've ever wr Read more
A big temptation for communications professionals is the "one size fits all" message.Whether it's the burden of too much work and too little time, the almost overwhelming variety of media outlets and Read more
When you're creating content for lead generation, certain principles apply no matter what format or channel you're using.1. Always Think of the CustomerYou need to understand your customers, particula Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.