When you're creating content for lead generation, certain principles apply no matter what format or channel you're using.1. Always Think of the CustomerYou need to understand your customers, particula
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KC COMM BLOG
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If you're having trouble with a writing project, the first thing to do is figure out why. Below are four common scenarios and possible solutions:1. You're Having Trouble Figuring Out What to SayPreten
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For many people, the difference between revising and proofreading is unclear. When you're revising, you're checking the clarity and conciseness of your sentences, your flow of logic, if the transition
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A well-placed quote can set the whole mood of your piece, adding authority, wit or credibility. However, like all powerful tools, the quotation needs proper handling.Quoting OthersWhen you're using so
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Since about December 2012, articles about LinkedIn, the social networking site for business professionals, have been landing in my inbox on an almost weekly basis. They have covered the site's many ch
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Presenting a story idea to bloggers and journalists is one of the most common tasks that communication professionals undertake. Of course, this means that the recipients of your pitch are wading
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.