As 2014 begins, experts are making several predictions about what we'll see in terms of public relations and marketing. I'm sharing information on three trends related to content and writing that I've
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KC COMM BLOG
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Since we're well into the time when most of us are making professional and personal plans, I wanted to quickly examine two types of planning that we all need to do: strategic planning and day-to-day a
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If you haven't started already, it's time to start looking at editorial calendars in order to plan next year's pitches, press releases, and articles for your clients.An editorial calendar is an annual
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Some professional communicators feel that using a reference resource makes it look as if they don't know what they're doing, but as I've often said, a well-thumbed reference book is an indication of a
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No matter what you're writing, your piece has to be coherent. Readers should be able to easily progress from one sentence to another and one paragraph to the next without losing the train of thought w
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Organizations are constantly hiring or replacing personnel, so alerting stakeholders (e.g., business partners, investors, employees, customers, or/and relevant media) to changes in key staff is a stan
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.