Pitch Letters are mainly used to suggest story ideas to a journalist or editor for a magazine, newspaper, book, or other publication.
Many journalists and editors are looking for good ideas, and your ideas will be appreciated as long as they align with their target audience’s needs and wants. The goal of a pitch letter is to present a story idea that will highlight your personnel, product or service, or some other feature of your business or life. However, you should approach the idea from an angle that will benefit journalists and their audiences.
Query Letters are similar to pitch letters, with the primary difference being that you (or your ghostwriter) will be creating the article or story for the publication.