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Software and E-Learning Writing

It’s essential to find a writer who can explain your technology to a potential client or customer in a way that they can easily digest.

I break down complex technological concepts and processes to show your customers how you will work for them and make them better off.

For the majority of tech buyers, the quality of your B2B marketing content has a significant effect on their decision to do business with you. You can almost guarantee that they will be researching your technology before reaching out to contact you, and sloppy content is a surefire way to send them looking for a different company to do business with.

Below are a couple of the services I specialize in. If you have a project, contact me for a free, no-obligation consultation. If you don’t have an immediate need, connect with me on Twitter and LinkedIn, and let’s stay in touch.

Press Releases

Press releases are the mainstay of public relations. A well-written release is a quick and effective way to announce your accomplishments and changes.

I’ll help you craft newsworthy stories that make the media, your prospects, and your clients sit up and take notice.

Pitch/Query Letters

Pitch Letters are mainly used to suggest story ideas to a journalist or editor for a magazine, newspaper, book, or other publication.

Many journalists and editors are looking for good ideas, and your ideas will be appreciated as long as they align with their target audience’s needs and wants. The goal of a pitch letter is to present a story idea that will highlight your personnel, product or service, or some other feature of your business or life. However, you should approach the idea from an angle that will benefit journalists and their audiences.

Query Letters are similar to pitch letters, with the primary difference being that you (or your ghostwriter) will be creating the article or story for the publication.

Case Studies

Case studies are one of the blockbusters of brand storytelling. They let you show how your product or service helped businesses overcome problems, boost performance, or achieve goals. And they do it from the perspective of your client so that your prospects can easily see themselves in the situation being described − being helped by you.

I’ll interview you and your customers to get the story that draws in prospects with practical insights and moves them closer to the purchase.

Ghostwriting

With a ghostwriter, you are able to claim all credit as author for a piece of work, while the “ghost” remains completely anonymous and unmentioned. Hiring a ghostwriter can be a very beneficial if you are short on time, or if you are looking a quality, professional piece of work that you might not able to produce yourself. You can have virtually any type of written work ghostwritten- books, articles, newsletters, case studies, white papers, pitch letters, and more!

Due to the anonymous nature of ghostwritten content, I can not provide any specific examples in my portfolio. However, you can still browse my portfolio and see other examples of my work.

White Papers & eBooks

“Persuasion via education” is the guiding principle of white papers and ebooks. Do your clients like a formal approach that highlights research? Try white papers. Would they prefer a long, more relaxed style with reader-friendly visuals? Then ebooks are for them.

No matter what format you choose, I’ll do the research and writing that will ensure that your targeted readers know that you understand what they’re dealing with and that you offer the best solution.

WHY HIRE ME FOR YOUR B2B TECH COPYWRITING NEEDS?

Lead Generation

Increased exposure to compelling content brings in highly qualified leads.

Industry Trust and Recognition

Stand out from your competition as not just a vendor but a trusted business partner.

Save Time

Crafting strong, effective content takes time- and you have a business to run.

Browse My Portfolio

Building trust begins and ends with effective communication. From Press Releases to News Articles, browse my work samples.

Let's Get Started

If you’re looking for B2B Technology PR or Content Marketing Services, you’re in the right place.
Fill out the form below and let’s talk about your project.