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KC COMM BLOG

Powerful content answers the questions your prospects are asking

By B2B Tech Writer | Comments are Closed
The most interesting content you can create for prospects and customers is content that answers their questions.Prospects now prefer to do their own research before making sales inquiries, especially
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4 more ways to repurpose your webinar content

By B2B Tech Writer | Comments are Closed
I’ve been sharing a variety of ways that marketers can repurpose webinar content, from making it into blog posts and articles to sharing short video clips on social media. This blog post will share ot
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How to make new content from old webinar text: 3 more repurposing ideas

By B2B Tech Writer | Comments are Closed
Image by StockSnap from PixabayIn a past blog post, I recommended that you obtain a transcript of your webinar to use as the basis for articles or blog posts. But that’s not the only way you can put t
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How your old webinar video can boost your lead generation

By B2B Tech Writer | Comments are Closed
Previously, I’d written about repurposing webinar content as blog posts and articles. This time around, I want to cover repurposing the recorded webinar video to boost your lead generation. Please not
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Persuasion doesn’t just happen: How to avoid the agony of butting heads

By B2B Tech Writer | Comments are Closed
When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief?Many think presenting solid evidence
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Show You Know Your Customer: Be Specific

By B2B Tech Writer | Comments are Closed
A major B2B marketing stumbling block is trying to be all things to all possible prospects. Some marketers think that appealing to as wide an audience as possible will drive more sales. But showing th
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KC Communications
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

Recent Posts

  • Powerful content answers the questions your prospects are asking

    The most interesting content you can create for prospects and customers is

    1 June, 2022
  • 4 more ways to repurpose your webinar content

    I’ve been sharing a variety of ways that marketers can repurpose webinar

    23 January, 2022

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