Congratulations, you’re at the start of a brand-new year! Before you zero in on all the work ahead, let’s do a quick review of last year’s efforts. Figuring out what worked and what did not in the pre
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KC COMM BLOG
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The most common video testimonial I’ve seen consists of a title card displaying a question and then a customer answering. This format is easy to do, but it’s also one of the least impactful.Even when
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While words are an undeniably important factor in your content, visuals supercharge audience engagement. That's because our brains respond better to visual content than to text. The infographic below
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Headlines are arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first gr
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According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, many businesses still aren’t crafting content for specific stages of the customer journey. The report’
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An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain t
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.