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KC COMM BLOG

How your old webinar video can boost your lead generation

By B2B Tech Writer | Comments are Closed
Previously, I’d written about repurposing webinar content as blog posts and articles. This time around, I want to cover repurposing the recorded webinar video to boost your lead generation. Please not
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Persuasion doesn’t just happen: How to avoid the agony of butting heads

By B2B Tech Writer | Comments are Closed
When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief?Many think presenting solid evidence
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Show You Know Your Customer: Be Specific

By B2B Tech Writer | Comments are Closed
A major B2B marketing stumbling block is trying to be all things to all possible prospects. Some marketers think that appealing to as wide an audience as possible will drive more sales. But showing th
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Marketing & PR Tasks for an Awesome New Year

By B2B Tech Writer | Comments are Closed
Congratulations, you’re at the start of a brand-new year! Before you zero in on all the work ahead, let’s do a quick review of last year’s efforts. Figuring out what worked and what did not in the pre
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How to get the most out of your video testimonial

By B2B Tech Writer | Comments are Closed
The most common video testimonial I’ve seen consists of a title card displaying a question and then a customer answering. This format is easy to do, but it’s also one of the least impactful.Even when
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Supercharge Content with Video & Visuals

By B2B Tech Writer | Comments are Closed
While words are an undeniably important factor in your content, visuals supercharge audience engagement. That's because our brains respond better to visual content than to text. In fact, the brain pro
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KC Communications
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

Recent Posts

  • 5 Content writing tactics that help you beat AI

    Generated by Dall-E Many marketers are slapping AI-generated text up on their

    5 February, 2024
  • Why and how to update older posts: Take advantage of what’s already working

    If you don’t update your older blog posts, you’re missing out on

    31 August, 2023

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