When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring, Read more
A lot of work goes into creating a great webinar: you dig up relevant data, create appealing visuals, and develop an engaging script. So, don't just archive it on your website or in a directory, get e Read more
Congratulations, you've made it to the end of another year! Now that you've had a bit of a holiday break, it's time to look back at your efforts and do a little updating in order to help your team hit Read more
Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this:Wolowitz: H Read more
Isolated on white. Female office worker behind a pile of papers and hour glass in front. Selective focus.If you're involved in content marketing, chances are good that content creation is one of your Read more
For the past several years, the question of the continuing value of the press release has popped up in articles, blogs, and online forums like clockwork. Here's one that states that the press release Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.