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KC COMM BLOG

How to get the most out of your video testimonial

By B2B Tech Writer | Comments are Closed
The most common video testimonial I’ve seen consists of a title card displaying a question and then a customer answering. This format is easy to do, but it’s also one of the least impactful.Even when
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Supercharge Content with Video & Visuals

By B2B Tech Writer | Comments are Closed
While words are an undeniably important factor in your content, visuals supercharge audience engagement. That's because our brains respond better to visual content than to text. In fact, the brain pro
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3 Ways to Write Headlines People Want to Click

By B2B Tech Writer | Comments are Closed
Headlines are arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first gr
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Skyrocket Sales Funnel Success: Get the Content Right

By administrator | Comments are Closed
According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, many businesses still aren’t crafting content for specific stages of the customer journey. The report’
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Finding an Effective Content Mix

By B2B Tech Writer | Comments are Closed
An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain t
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Marketing During COVID-19: 2 Essential Principles

By B2B Tech Writer | Comments are Closed
Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sail
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KC Communications
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

Recent Posts

  • 4 more ways to repurpose your webinar content

    I’ve been sharing a variety of ways that marketers can repurpose webinar

    23 January, 2022
  • How to make new content from old webinar text: 3 more repurposing ideas

    Image by StockSnap from Pixabay In a past blog post, I recommended

    4 September, 2021

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B2B Technology Copywriting – Kellé Campbell PR Writer