According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, many businesses still aren’t crafting content for specific stages of the customer journey. The report’
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KC COMM BLOG
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An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain t
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Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sail
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You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why ar
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When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring,
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A lot of work goes into creating a great webinar. So, don't just archive it on your website or in a directory. Get extra ROI out of all that work: repurpose your webinar content.Your webinar content
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.