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KC COMM BLOG

Marketing During COVID-19: 2 Essential Principles

By B2B Tech Writer | Comments are Closed
Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sail
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4 Common B2B Content Marketing Mistakes

By B2B Tech Writer | Comments are Closed
You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why ar
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5 Tips for Powerful White Paper Titles

By B2B Tech Writer | Comments are Closed
When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring,
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Repurpose Your Webinar Content into Articles and Blog Posts

By B2B Tech Writer | Comments are Closed
A lot of work goes into creating a great webinar: you dig up relevant data, create appealing visuals, and develop an engaging script. So, don't just archive it on your website or in a directory, get e
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Make Next Year Great by Doing These Marketing and PR Tasks

By B2B Tech Writer | Comments are Closed
Congratulations, you've made it to the end of another year! Now  it's time to look back at your efforts and do a little marketing and PR updating in order to help your team hit the ground running in t
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The Marketing Message You’re Probably Neglecting

By B2B Tech Writer | Comments are Closed
Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this:Wolowitz: H
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KC Communications
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

Recent Posts

  • Marketing & PR Tasks for an Awesome New Year

    Congratulations, you’re at the start of a brand-new year! Before you zero

    2 January, 2021
  • How to get the most out of your video testimonial

    The most common video testimonial I’ve seen consists of a title card

    30 November, 2020

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