The most common video testimonial I’ve seen consists of a title card displaying a question and then a customer answering. This format is easy to do, but it’s also one of the least impactful.Even when
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KC COMM BLOG
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While words are an undeniably important factor in your content, visuals supercharge audience engagement. That's because our brains respond better to visual content than to text. In fact, the brain pro
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Headlines are arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first gr
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According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, many businesses still aren’t crafting content for specific stages of the customer journey. The report’
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An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain t
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Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sail
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.