A lot of work goes into creating a great webinar. So, don't just archive it on your website or in a directory. Get extra ROI out of all that work: repurpose your webinar content.Your webinar content
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KC COMM BLOG
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Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this:Wolowitz: H
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If you're involved in content marketing, chances are good that content creation is one of your biggest challenges. It's not just about trying to find enough ideas to sustain an acceptable level of out
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For the past several years, the question of the continuing value of the press release has popped up in articles, blogs, and online forums like clockwork. Here's one that states that the press release
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Photo by FauxelsAccording to the 13th Annual B2B Content Marketing Report, case studies are one of B2B marketers' three most popular content assets. That definitely has been my experience. I usually r
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Lately, there's been a lot of focus on encouraging innovation or creativity in all types of workplaces across the United States. Of course, if you have anything to do with PR or content marketing, the
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.