Blog

For the past several years, the question of the continuing value of the press release has popped up in articles, blogs, and online forums like clockwork. Here’s one that states that the press release is dying, here’s another that argues that it hasn’t outlived its purposes, and I rather like the title of this otherRead more

You’ve created a wonderful client success story that brilliantly demonstrates the benefits of your product/service. Now, how can you make that case study work for you apart from making it into sales collateral for your sales team and placing it on your website? Below are nine ways to reuse your case study and reap theRead more

With our hectic schedules, tactics for trimming time off or even getting started on a writing project can be invaluable. Everyone has their own preferred techniques, but here are a few I’ve learned: 1. Let Your First Drafts Be Stinkers Don’t listen to your internal editor when you first begin writing. Just focus on gettingRead more

Press releases are considered the mainstay of public relations, but that doesn’t mean that other written materials can’t get you media exposure. If you don’t have a subject newsworthy enough  for a release, try sending one of these. 1. Pitch Letters Use these letters to suggest story ideas to journalists. Many are looking for goodRead more

Getting articles published is an excellent way to establish yourself as an expert and gain the recognition of peers, customers, and superiors. Organizations love to say they have a published writer/expert on their payroll, and your articles can be used in information packages, media kits and other promotional materials for the company. If you becomeRead more