For the past several years, the question of the continuing value of the press release has popped up in articles, blogs, and online forums like clockwork. Here’s one that states that the press release is dying, here’s another that argues that it hasn’t outlived its purposes, and I rather like the title of this otherRead more
Blog
Photo by Fauxels According to the 13th Annual B2B Content Marketing Report, case studies are one of B2B marketers’ three most popular content assets. That definitely has been my experience. I usually receive at least one case study writing assignment a month. Most of the time, I’ve seen those case studies placed on the companyRead more
With our hectic schedules, tactics for trimming time off or even getting started on a writing project can be invaluable. Everyone has their own preferred techniques, but here are a few I’ve learned: 1. Let Your First Drafts Be Stinkers Don’t listen to your internal editor when you first begin writing. Just focus on gettingRead more
Press releases are considered the mainstay of public relations, but that doesn’t mean that other written materials can’t get you media exposure. If you don’t have a subject newsworthy enough for a release, try sending one of these. 1. Pitch Letters Use these letters to suggest story ideas to journalists. Many are looking for goodRead more
Getting articles published is an excellent way to establish yourself as an expert and gain the recognition of peers, customers, and superiors. Organizations love to say they have a published writer/expert on their payroll, and your articles can be used in information packages, media kits and other promotional materials for the company. If you becomeRead more
My Work
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.