Call us: (443) 956-2249
kelle@kc-communications.com
  • Blog
  • Contact
B2B Technology Copywriting – Kellé Campbell PR WriterB2B Technology Copywriting – Kellé Campbell PR WriterB2B Technology Copywriting – Kellé Campbell PR WriterB2B Technology Copywriting – Kellé Campbell PR Writer
  • Home
  • Why Kellé
  • Software & E-learning Writing
  • Content Writing
  • Portfolio
  • Testimonials

Boost Your Business Value – Get Published!

    Home Resources Boost Your Business Value – Get Published!
    Next

    Boost Your Business Value – Get Published!

    By admin | Resources | Comments are Closed | 1 January, 2011 | 0

    Getting articles published is an excellent way to establish yourself as an expert and gain the recognition of peers, customers, and superiors.

    Organizations love to say they have a published writer/expert on their payroll, and your articles can be used in information packages, media kits and other promotional materials for the company.

    If you become an expert on an issue that no one else in your company addresses, your supervisor may give you more responsibilities (great for negotiating that raise) or promote you. And, in the event of a job change, mentioning published works will help you stand out from other candidates.

    Writing and publishing an article isn’t as hard as it seems. Editors are always interested in hearing from people with expertise that relates to their publications. Just follow these steps:

    1. Develop an Idea

    Think up case histories, personal experiences, how-to articles, analysis of your particular work field, essays or op-ed pieces. Topics best avoided: controversial subjects and anything that would reveal confidential information about your organization or counter its official stance on an issue. Causing embarrassment or alienation is not your objective.

    2. Research and Target Publications

    Your organization’s newsletter may be a convenient possibility. Propose a regular column or series of articles. The editor will love you because you’ll be consistently filling space, and that’s one less idea that has to be planned for the next issue.

    Also, several trade and consumer publications accept articles from outside sources. Most publications are either fully online or have a web-based version, complete with writer’s guidelines. If you can’t find the submission policies, inquire.

    Begin with publications that you already read because you’ll be familiar with their content and style. In addition, you can look up potential targets in directories such as WritersMarket.com  by Writer’s Digest Books. If you can’t find sample articles on the publication’s website, visit bookstores and libraries to flip through a couple of back issues in order to get a sense of their style and areas of interest.

    3. Get the Go-Ahead

    Approach publications by submitting a query letter that states your idea and your relevant credentials. You may have to send out a few query letters before your idea is accepted. Each time, read the submission guidelines and tailor your idea to fit the publication’s needs.

    A common way to start a query letter is by writing the first paragraph as you would in the article. Otherwise, start by presenting interesting statistics or facts or a representative quote. The following are other tips for effective query letters:

    • Stick to a one-page letter.
    • Make sure you spell editors’ names correctly.
    • Outline your topic so they have a good idea of your approach and the points you’ll cover.
    • Include enough facts and figures to prove you know your story.
    • Emphasize your credentials for writing the article; even if they ask for published samples, your expertise should be enough.
    • Enclose an SASE (self-addressed stamped envelope) with the letter.

    The  website Writing-World.com  has a very helpful  section on query letters and manuscript formats. If you need more detail, borrow a book from the writing section of your local library.

    4. Write and Send the Article

    Once you have the assignment, make sure your deadline is feasible and get to work. When you write the article, it’s a good idea not to rely on yourself for proofreading. If possible, get another person or two to review it before sending in.

    5. Follow Up

    Congratulations, you are now a published writer! Now start building on it. Offer new ideas to editors who have worked with you and use your publishing credentials to get your foot in the door at other publications. And don’t forget to let people in your circle of friends and acquaintances know you’ve been published. Don’t be shy; self-promotion means actually promoting yourself.

    No tags.

    admin

    More posts by admin

    Related Post

    • 4 Alternatives to Press Releases

      By admin | Comments are Closed

      Press releases are considered the mainstay of public relations, but that doesn’t mean that other written materials can’t get you media exposure. If you don’t have a subject newsworthy enough  for a release, try sendingRead more

    • 4 Ways to Reduce Writing Time

      By admin | Comments are Closed

      With our hectic schedules, tactics for trimming time off or even getting started on a writing project can be invaluable. Everyone has their own preferred techniques, but here are a few I’ve learned: 1. LetRead more

    • Dodging the Homophone Bullet

      By B2B Tech Writer | 2 comments

      While editing a client’s proposal, I noticed that the program’s agenda was described as “complimenting” the public school curriculum. Recently, a friend received a flier from a public relations department offering “complementary” beverages at aRead more

    • The Case for the Inverted Pyramid

      By B2B Tech Writer | Comments are Closed

      Storytelling techniques have a lot of advocates (including me). However, some storytelling advocates suggest that  the traditional  writing structure of the inverted pyramid  is a thing of the past. In the inverted pyramid format, theRead more

    • Grammar Fix: Repairing Fused Sentences and Comma Splices

      By B2B Tech Writer | Comments are Closed

      You probably remember the terms comma splice (also called a comma fault) and fused sentence (aka a run-on sentence) from some point in English class. For those of you who need a refresher, these terms referRead more

    • Tell Your Story with Case Studies

      By B2B Tech Writer | Comments are Closed

      Case studies provide all the appeal of a good story while sharing solutions for overcoming challenges or achieving objectives. The promise of practical tips draws readers’ interest, and if they can identify with the peopleRead more

    • Solving the “Who” vs. “Whom” Mystery

      By B2B Tech Writer | Comments are Closed

      One major English grammar challenge is figuring out when to use either who or whom. A good number of professional communicators (myself included) have done fairly decent impressions of owls as they glare at their computerRead more

    • 9 Ways to Recycle Articles

      By B2B Tech Writer | Comments are Closed

      Publication articles are great for establishing credibility. If you were mentioned in the article, you’re noteworthy. If you wrote it, you’re an expert. And you can get a lot more exposure if you recycle thatRead more

    Next

    Send Me a Message

      Your Name (required)

      Your Email (required)

      Phone Number

      Website Address

      Message

      Recent Posts

      • 1 June, 2022
        Comments Off on Powerful content answers the questions your prospects are asking

        Powerful content answers the questions your prospects are asking

      • 23 January, 2022
        Comments Off on 4 more ways to repurpose your webinar content

        4 more ways to repurpose your webinar content

      • 4 September, 2021
        Comments Off on How to make new content from old webinar text: 3 more repurposing ideas

        How to make new content from old webinar text: 3 more repurposing ideas

      • 21 June, 2021
        Comments Off on How your old webinar video can boost your lead generation

        How your old webinar video can boost your lead generation

      • 24 March, 2021
        Comments Off on Persuasion doesn’t just happen: How to avoid the agony of butting heads

        Persuasion doesn’t just happen: How to avoid the agony of butting heads

      • 21 February, 2021
        Comments Off on Show You Know Your Customer: Be Specific

        Show You Know Your Customer: Be Specific

      My Work

      • Quick Guide to for Learning Intervention Early Warning Indicators
      • Spartanburg Case Study
      • School Case Study
      • Twitter Backup App
      • Landing Page
      KC Communications
      Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

      Recent Posts

      • Powerful content answers the questions your prospects are asking

        The most interesting content you can create for prospects and customers is

        1 June, 2022
      • 4 more ways to repurpose your webinar content

        I’ve been sharing a variety of ways that marketers can repurpose webinar

        23 January, 2022

      Recent Tweets

      Tweets by @kcwriter

      Contact Info

      Phone Number
      (443) 956-2249
      Fax:
      (443) 288-5074
      Email Address
      kelle@kc-communications.com
      Copyright © 2022 KC Communications. All Rights Reserved. | Privacy Policy, Disclaimer and Terms
      • Home
      • Why Kellé
      • Software & E-learning Writing
      • Content Writing
      • Portfolio
      • Testimonials
      • Blog
      • Contact
      B2B Technology Copywriting – Kellé Campbell PR Writer