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Home Archive by category "Resources"

5 Content writing tactics that help you beat AI

By B2B Tech Writer | Resources | Comments are Closed | 5 February, 2024 | 0

Generated by Dall-E Many marketers are slapping AI-generated text up on their blogs, sales pages, social media platforms, etc. and calling it a day. That means content writing tactics that convey a “human touch” now present a powerful advantage to those who adopt them. Why? Because business is built on relationships. To stand out inRead more

Why and how to update older posts: Take advantage of what’s already working

By B2B Tech Writer | Resources | Comments are Closed | 31 August, 2023 | 0

If you don’t update your older blog posts, you’re missing out on valuable online traffic. Older posts can be an effective means of drawing prospects to your website and into your sales funnel — but only if they remain among the best sources of information on the topic they cover. Why Update Older Blog Posts?Read more

Content batching: the secret to creating quality content faster

By B2B Tech Writer | Resources | Comments are Closed | 11 July, 2023 | 0

As a content writer, I have a front-row seat to the stream of content businesses must produce in order to move the content marketing needle. In a given month, one client may request two ebooks while another may need a couple of case studies or three articles. That’s in addition to the multiple blog posts,Read more

Powerful content answers the questions your prospects are asking

By B2B Tech Writer | Resources | Comments are Closed | 1 June, 2022 | 0

The most interesting content you can create for prospects and customers is content that answers their questions. Prospects now prefer to do their own research before making sales inquiries, especially if the product or service is complex. If you provide the information they need, you’ll help them move further along the path to purchasing quickerRead more

4 more ways to repurpose your webinar content

By B2B Tech Writer | Resources | Comments are Closed | 23 January, 2022 | 0

I’ve been sharing a variety of ways that marketers can repurpose webinar content, from making it into blog posts and articles to sharing short video clips on social media. This blog post will share other ideas for repurposing all of that valuable content. 1. Post the webinar slide deck to LinkedIn and SlideShare Consider convertingRead more

How to make new content from old webinar text: 3 more repurposing ideas

By B2B Tech Writer | Resources | Comments are Closed | 4 September, 2021 | 0

Image by StockSnap from Pixabay In a past blog post, I recommended that you obtain a transcript of your webinar to use as the basis for articles or blog posts. But that’s not the only way you can put that webinar text to work. Below are three more ideas for repurposing webinar text. 1. CreateRead more

How your old webinar video can boost your lead generation

By B2B Tech Writer | Resources | Comments are Closed | 21 June, 2021 | 1

Previously, I’d written about repurposing webinar content as blog posts and articles. This time around, I want to cover repurposing the recorded webinar video to boost your lead generation. Please note that the term “old” in the title of this post doesn’t mean “outdated.” It refers to your webinars that have already occurred but areRead more

Persuasion doesn’t just happen: How to avoid the agony of butting heads

By B2B Tech Writer | Resources | Comments are Closed | 24 March, 2021 | 0

When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief? Many think presenting solid evidence will do the trick. But audience members often justify their original beliefs or behaviors in the face of facts. A paper fromRead more

Show You Know Your Customer: Be Specific

By B2B Tech Writer | Resources | Comments are Closed | 21 February, 2021 | 0

A major B2B marketing stumbling block is trying to be all things to all possible prospects. Some marketers think that appealing to as wide an audience as possible will drive more sales. But showing that you know your customer is a far better tactic. What do I mean by “know your customer?” Well, you’re likelyRead more

Marketing & PR Tasks for an Awesome New Year

By B2B Tech Writer | Resources | Comments are Closed | 2 January, 2021 | 0

Congratulations, you’re at the start of a brand-new year! Before you zero in on all the work ahead, let’s do a quick review of last year’s efforts. Figuring out what worked and what did not in the previous year will help you effectively update your marketing and PR for the New Year. Re-evaluate target mediaRead more

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    Recent Posts

    • 5 February, 2024
      Comments Off on 5 Content writing tactics that help you beat AI

      5 Content writing tactics that help you beat AI

    • 31 August, 2023
      Comments Off on Why and how to update older posts: Take advantage of what’s already working

      Why and how to update older posts: Take advantage of what’s already working

    • 11 July, 2023
      Comments Off on Content batching: the secret to creating quality content faster

      Content batching: the secret to creating quality content faster

    • 1 June, 2022
      Comments Off on Powerful content answers the questions your prospects are asking

      Powerful content answers the questions your prospects are asking

    • 23 January, 2022
      Comments Off on 4 more ways to repurpose your webinar content

      4 more ways to repurpose your webinar content

    • 4 September, 2021
      Comments Off on How to make new content from old webinar text: 3 more repurposing ideas

      How to make new content from old webinar text: 3 more repurposing ideas

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    KC Communications
    Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

    Recent Posts

    • 5 Content writing tactics that help you beat AI

      Generated by Dall-E Many marketers are slapping AI-generated text up on their

      5 February, 2024
    • Why and how to update older posts: Take advantage of what’s already working

      If you don’t update your older blog posts, you’re missing out on

      31 August, 2023

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