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Your headline is arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first grabs their attention. So, how can you make your headlines irresistibly clickable? Draft Several Headlines I came across a CoSchedule blogRead more

An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain the relationship between you and your customer. When you create a content marketing mix from items such as articles, white papers, guest posts, e-books, fact sheets,Read more

Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sailboat toward the shore during a sea storm. It may feel like a good idea, but you’re likely to runRead more

You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why are you getting little or no results? Well, it could be that you’re making mistakes that are undermining your goals. Below areRead more

When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring, like the example below, they’re likely pass it by in favor of other options. So, how do you come upRead more

A lot of work goes into creating a great webinar: you dig up relevant data, create appealing visuals, and develop an engaging script. So, don’t just archive it on your website or in a directory, get extra ROI out of all that work. Your webinar content could be made into many other forms of content,Read more

Congratulations, you’ve made it to the end of another year! Now that you’ve had a bit of a holiday break, it’s time to look back at your efforts and do a little updating in order to help your team hit the ground running in 2016. Appraise Your Understanding of Targets and Level of Preparation Nobody’sRead more

Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this: Wolowitz: Howard Wolowitz, CalTech. Musk: Nice to meet you, Howard. It feels great to come down here and help the less fortunate, huh?Read more

Isolated on white. Female office worker behind a pile of papers and hour glass in front. Selective focus. If you’re involved in content marketing, chances are good that content creation is one of your biggest challenges. It’s not just about trying to find enough ideas to sustain an acceptable level of output. You also needRead more

Lately, there’s a lot of focus on encouraging innovation or creativity in all types of workplaces across the United States. Of course, if you have anything to do with PR or content marketing, the pressure to be creative is nothing new. It’s what we do. The thing is, even though we have to be creativeRead more