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Marketing & PR Tasks for an Awesome New Year

By B2B Tech Writer | Resources | Comments are Closed | 2 January, 2021 | 0

Congratulations, you’re at the start of a brand-new year! Before you zero in on all the work ahead, let’s do a quick review of last year’s efforts. Figuring out what worked and what did not in the previous year will help you effectively update your marketing and PR for the New Year. Re-evaluate target mediaRead more

How to get the most out of your video testimonial

By B2B Tech Writer | Resources | Comments are Closed | 30 November, 2020 | 0

The most common video testimonial I’ve seen consists of a title card displaying a question and then a customer answering. This format is easy to do, but it’s also one of the least impactful. Even when the customer has a good story to tell, the title cards create regular “breaks” from any action. As aRead more

Supercharge Content with Video & Visuals

By B2B Tech Writer | Resources | Comments are Closed | 30 September, 2020 | 0

While words are an undeniably important factor in your content, visuals supercharge audience engagement. That’s because our brains respond better to visual content than to text. The infographic below contains quite a few interesting facts and figures about the role that visuals, especially video, plays in content marketing. Note: The infographic mentions that blog postsRead more

3 Ways to Write Headlines People Want to Click

By B2B Tech Writer | Resources | Comments are Closed | 27 July, 2020 | 1

Headlines are arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first grabs their attention. So, how can you make your headlines irresistibly clickable? Draft Several Headlines I came across a CoSchedule blog postRead more

Finding an Effective Content Mix

By B2B Tech Writer | Resources | Comments are Closed | 20 May, 2020 | 0

An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain the relationship between you and your customer. When you create a content marketing mix from items such as articles, white papers, guest posts, e-books, fact sheets,Read more

Marketing During COVID-19: 2 Essential Principles

By B2B Tech Writer | Resources | Comments are Closed | 19 April, 2020 | 0

Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sailboat toward the shore during a sea storm. It may feel like a good idea, but you’re likely to runRead more

4 Common B2B Content Marketing Mistakes

By B2B Tech Writer | Resources | Comments are Closed | 4 March, 2020 | 0

You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why are you getting little or no results? Well, it could be that you’re making mistakes that are undermining your goals. Below areRead more

5 Tips for Powerful White Paper Titles

By B2B Tech Writer | Resources | Comments are Closed | 6 February, 2020 | 0

When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring, like the example below, they’re likely pass it by in favor of other options. So, how do you come upRead more

Repurpose Your Webinar Content into Articles and Blog Posts

By B2B Tech Writer | Resources | Comments are Closed | 14 January, 2020 | 0

A lot of work goes into creating a great webinar: you dig up relevant data, create appealing visuals, and develop an engaging script. So, don’t just archive it on your website or in a directory, get extra ROI out of all that work. Your webinar content could be made into many other forms of content,Read more

Make Next Year Great by Doing These Marketing and PR Tasks

By B2B Tech Writer | Resources | Comments are Closed | 29 December, 2015 | 0

Congratulations, you’ve made it to the end of another year! Now  it’s time to look back at your efforts and do a little marketing and PR updating in order to help your team hit the ground running in the New Year. Re-evaluate Target Media and Your Level of Preparation You may have had to scrambleRead more

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    Recent Posts

    • 2 January, 2021
      Comments Off on Marketing & PR Tasks for an Awesome New Year

      Marketing & PR Tasks for an Awesome New Year

    • 30 November, 2020
      Comments Off on How to get the most out of your video testimonial

      How to get the most out of your video testimonial

    • 30 September, 2020
      Comments Off on Supercharge Content with Video & Visuals

      Supercharge Content with Video & Visuals

    • 27 July, 2020
      Comments Off on 3 Ways to Write Headlines People Want to Click

      3 Ways to Write Headlines People Want to Click

    • 28 June, 2020
      Comments Off on Skyrocket Sales Funnel Success: Get the Content Right

      Skyrocket Sales Funnel Success: Get the Content Right

    • 20 May, 2020
      Comments Off on Finding an Effective Content Mix

      Finding an Effective Content Mix

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    KC Communications
    Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

    Recent Posts

    • Marketing & PR Tasks for an Awesome New Year

      Congratulations, you’re at the start of a brand-new year! Before you zero

      2 January, 2021
    • How to get the most out of your video testimonial

      The most common video testimonial I’ve seen consists of a title card

      30 November, 2020

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