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The most interesting content you can create for prospects and customers is content that answers their questions. Prospects now prefer to do their own research before making sales inquiries, especially if the product or service is complex. If you provide the information they need, you’ll help them move further along the path to purchasing quickerRead more

I’ve been sharing a variety of ways that marketers can repurpose webinar content, from making it into blog posts and articles to sharing short video clips on social media. This blog post will share other ideas for repurposing all of that valuable content. 1. Post the webinar slide deck to LinkedIn and SlideShare Consider convertingRead more

Image by StockSnap from Pixabay In a past blog post, I recommended that you obtain a transcript of your webinar to use as the basis for articles or blog posts. But that’s not the only way you can put that webinar text to work. Below are three more ideas for repurposing webinar text. 1. CreateRead more

Previously, I’d written about repurposing webinar content as blog posts and articles. This time around, I want to cover repurposing the recorded webinar video to boost your lead generation. Please note that the term “old” in the title of this post doesn’t mean “outdated.” It refers to your webinars that have already occurred but areRead more

When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief? Many think presenting solid evidence will do the trick. But audience members often justify their original beliefs or behaviors in the face of facts. A paper fromRead more

A major B2B marketing stumbling block is trying to be all things to all possible prospects. Some marketers think that appealing to as wide an audience as possible will drive more sales. But showing that you know your customer is a far better tactic. What do I mean by “know your customer?” Well, you’re likelyRead more

Congratulations, you’re at the start of a brand-new year! Before you zero in on all the work ahead, let’s do a quick review of last year’s efforts. Figuring out what worked and what did not in the previous year will help you effectively update your marketing and PR for the New Year. Re-evaluate target mediaRead more

The most common video testimonial I’ve seen consists of a title card displaying a question and then a customer answering. This format is easy to do, but it’s also one of the least impactful. Even when the customer has a good story to tell, the title cards create regular “breaks” from any action. As aRead more

While words are an undeniably important factor in your content, visuals supercharge audience engagement. That’s because our brains respond better to visual content than to text. In fact, the brain processes visual content 60,000 times faster than it processes text. That means adding supporting visuals to your content enables your audience to retain much moreRead more

Headlines are arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first grabs their attention. So, how can you make your headlines irresistibly clickable? Draft Several Headlines I came across a CoSchedule blog postRead more