Storytelling techniques have a lot of advocates (including me). However, some storytelling advocates suggest that the traditional writing structure of the inverted pyramid is a thing of the past. In the inverted pyramid format, the most important facts are presented up front and the least essential information is placed at the end of the piece.Read more
Blog
While editing a client’s proposal, I noticed that the program’s agenda was described as “complimenting” the public school curriculum. Recently, a friend received a flier from a public relations department offering “complementary” beverages at a special event. I’ve seen these two words misused so often that I occasionally check the dictionary just to keep thingsRead more
My Work
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.