What do effective marketing and PR messages and interesting fiction have in common? Their creators develop vivid characters. Creators of fiction give us the likes of Alex Cross, Nancy Drew, Atticus Fi
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KC COMM BLOG
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While we've all heard about digital tools like HootSuite and Google Analytics, some of us may be overlooking other tools that could help streamline some of our work processes and point the way to incr
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Once again, I'm offering information on how to write powerful headlines and subject lines, but this time I’m sharing skill-honing exercises from various sources around the web. If you have the time, t
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To start off, stop thinking about the topic as boring, even if it's about something like air filters. Rejecting the "boring" label for any subject is the first step to turning a tedious topic into com
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When I first ventured onto social media networks years and years ago, I didn't have a plan. I just knew that people said it was a good idea to be there. As a result, my LinkedIn account and Facebook
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Usually, I advocate writing headlines that appeal to readers' (and/or editors') self-interest. But the two headlines below have nothing to do with my personal/business-related goals or interests. Nor
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.