According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, many businesses still aren’t crafting content for specific stages of the customer journey. The report’s finding are below: Less than half of all respondents (48%) always or often followed this practice.A little over a quarter (26%) of the least successful always orRead more
Blog
To start off, stop thinking about the topic as boring, even if it’s about something like air filters. Rejecting the “boring” label for any subject is the first step to turning a tedious topic into compelling content. Below are some ideas for your next steps: Find Out What Questions People Are Already Asking If you’reRead more
My Work
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.