You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why ar
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KC COMM BLOG
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When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring,
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A lot of work goes into creating a great webinar. So, don't just archive it on your website or in a directory. Get extra ROI out of all that work: repurpose your webinar content.Your webinar content
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Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this:Wolowitz: H
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Isolated on white. Female office worker behind a pile of papers and hour glass in front. Selective focus.If you're involved in content marketing, chances are good that content creation is one of your
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For the past several years, the question of the continuing value of the press release has popped up in articles, blogs, and online forums like clockwork. Here's one that states that the press release
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.