You've created a wonderful client success story that brilliantly demonstrates the benefits of your product/service. Now, how can you make that case study work for you apart from making it into sales c Read more
Lately, there's a lot of focus on encouraging innovation or creativity in all types of workplaces across the United States. Of course, if you have anything to do with PR or content marketing, the pres Read more
A business truism is that prospects usually opt to do buy with those they know, like, and trust. People don't want to feel as if they are hearing from a faceless brand; they want a flesh-and-blood fee Read more
Years ago, B2B customers were determining exactly what they needed to fulfill a need, improve a process, etc., they used to talk to a sales person in order to figure out the best option. Nowadays, cus Read more
One of the challenges professional communicators face is making their content stand out in a sea of words, written and spoken. One way is through rhetorical devices or wordplay, that is, word choices Read more
I happen to be a big fan of brain-based things (I have a Luminosity brain fitness account and everything). That includes why people do the things they do, which doesn't always have a logical or obviou Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.