A business truism is that prospects usually opt to do buy with those they know, like, and trust. People don't want to feel as if they are hearing from a faceless brand; they want a flesh-and-blood fee
Read more
KC COMM BLOG
Comments are Closed
Comments are Closed
Years ago, B2B customers were determining exactly what they needed to fulfill a need, improve a process, etc., they used to talk to a sales person in order to figure out the best option. Nowadays, cus
Read more
Read more
Comments are Closed
One of the challenges professional communicators face is making their content stand out in a sea of words, written and spoken. One way is through rhetorical devices or wordplay, that is, word choices
Read more
Read more
Comments are Closed
I happen to be a big fan of brain-based things (I have a Luminosity brain fitness account and everything). That includes why people do the things they do, which doesn't always have a logical or obviou
Read more
Read more
Comments are Closed
According to MarketingProfs, case studies are considered one of the top five most effective B2B content marketing tactics. It's not surprising. Since case studies quote third parties and describe thei
Read more
Read more
Comments are Closed
If you want to be really successful at selling something (product, service or idea) you have to draw attention to the benefits that most interest the prospective customer. That means that you need to
Read more
Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.