Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sail
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KC COMM BLOG
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You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why ar
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When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring,
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A lot of work goes into creating a great webinar. So, don't just archive it on your website or in a directory. Get extra ROI out of all that work: repurpose your webinar content.Your webinar content
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Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this:Wolowitz: H
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If you're involved in content marketing, chances are good that content creation is one of your biggest challenges. It's not just about trying to find enough ideas to sustain an acceptable level of out
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.