Headlines are arguably the most important component of your content, whether you’re writing a blog post, case study, white paper, etc. No one is going to read your content unless the headline first gr
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KC COMM BLOG
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According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, many businesses still aren’t crafting content for specific stages of the customer journey. The report’
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An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain t
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Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sail
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You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why ar
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When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring,
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.