An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain the relationship between you and your customer.
When you create a content marketing mix from items such as articles, white papers, guest posts, e-books, fact sheets, checklists, infographics, etc. you’re able to get your content into more channels so it can attract more prospects.
The infographic below shares two approaches to creating an effective content mix:
- Mapping your content mix to your content strategy
- Adopting Coca Cola’s 70/20/10 content plan
The second approach is of particular interest because it encourages you to experiment with new content formats. The marketing ecosystem constantly evolves (our current lockdown situation is a case in point). A particular format may be the best fit for your purposes now and in the past, but that does not mean this will still be the case in the future. So, try out risky ideas from time to time. Yes, they could fail, but if they do succeed, they could become an invaluable new part of your content mix.
Enjoy the infographic!