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Persuasion doesn’t just happen: How to avoid the agony of butting heads

By B2B Tech Writer | Resources | Comments are Closed | 24 March, 2021 | 0

When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief? Many think presenting solid evidence will do the trick. But audience members often justify their original beliefs or behaviors in the face of facts. A paper fromRead more

Supercharge Content with Video & Visuals

By B2B Tech Writer | Resources | Comments are Closed | 30 September, 2020 | 0

While words are an undeniably important factor in your content, visuals supercharge audience engagement. That’s because our brains respond better to visual content than to text. In fact, the brain processes visual content 60,000 times faster than it processes text. That means adding supporting visuals to your content enables your audience to retain much moreRead more

Finding an Effective Content Mix

By B2B Tech Writer | Resources | Comments are Closed | 20 May, 2020 | 0

An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain the relationship between you and your customer. When you create a content marketing mix from items such as articles, white papers, guest posts, e-books, fact sheets,Read more

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    Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

    Recent Posts

    • Powerful content answers the questions your prospects are asking

      The most interesting content you can create for prospects and customers is

      1 June, 2022
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      I’ve been sharing a variety of ways that marketers can repurpose webinar

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