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Persuasion doesn’t just happen: How to avoid the agony of butting heads

By B2B Tech Writer | Resources | Comments are Closed | 24 March, 2021 | 0

When people are set in their beliefs, it can be almost impossible to change their minds. So, how does persuasion work when your audience has a closely-held belief? Many think presenting solid evidence will do the trick. But audience members often justify their original beliefs or behaviors in the face of facts. A paper fromRead more

Supercharge Content with Video & Visuals

By B2B Tech Writer | Resources | Comments are Closed | 30 September, 2020 | 0

While words are an undeniably important factor in your content, visuals supercharge audience engagement. That’s because our brains respond better to visual content than to text. In fact, the brain processes visual content 60,000 times faster than it processes text. That means adding supporting visuals to your content enables your audience to retain much moreRead more

Finding an Effective Content Mix

By B2B Tech Writer | Resources | Comments are Closed | 20 May, 2020 | 0

An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain the relationship between you and your customer. When you create a content marketing mix from items such as articles, white papers, guest posts, e-books, fact sheets,Read more

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    Recent Posts

    • 24 March, 2021
      Comments Off on Persuasion doesn’t just happen: How to avoid the agony of butting heads

      Persuasion doesn’t just happen: How to avoid the agony of butting heads

    • 21 February, 2021
      Comments Off on Show You Know Your Customer: Be Specific

      Show You Know Your Customer: Be Specific

    • 2 January, 2021
      Comments Off on Marketing & PR Tasks for an Awesome New Year

      Marketing & PR Tasks for an Awesome New Year

    • 30 November, 2020
      Comments Off on How to get the most out of your video testimonial

      How to get the most out of your video testimonial

    • 30 September, 2020
      Comments Off on Supercharge Content with Video & Visuals

      Supercharge Content with Video & Visuals

    • 27 July, 2020
      Comments Off on 3 Ways to Write Headlines People Want to Click

      3 Ways to Write Headlines People Want to Click

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    KC Communications
    Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

    Recent Posts

    • Persuasion doesn’t just happen: How to avoid the agony of butting heads

      When people are set in their beliefs, it can be almost impossible

      24 March, 2021
    • Show You Know Your Customer: Be Specific

      A major B2B marketing stumbling block is trying to be all things

      21 February, 2021

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