While words are an undeniably important factor in your content, visuals supercharge audience engagement. That’s because our brains respond better to visual content than to text. The infographic below contains quite a few interesting facts and figures about the role that visuals, especially video, plays in content marketing.
Note: The infographic mentions that blog posts with charts and graphs get more backtracks with other types of images. Without getting too technical about it, backtracks are basically notifications of someone linking to your post.
