The most interesting content you can create for prospects and customers is content that answers their questions. Prospects now prefer to do their own research before making sales inquiries, especially if the product or service is complex. If you provide the information they need, you’ll help them move further along the path to purchasing quickerRead more
Blog
While words are an undeniably important factor in your content, visuals supercharge audience engagement. That’s because our brains respond better to visual content than to text. In fact, the brain processes visual content 60,000 times faster than it processes text. That means adding supporting visuals to your content enables your audience to retain much moreRead more
You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why are you getting little or no results? Well, it could be that you’re making mistakes that are undermining your goals. Below areRead more
A lot of work goes into creating a great webinar. So, don’t just archive it on your website or in a directory. Get extra ROI out of all that work: repurpose your webinar content. Your webinar content could be made into many other forms of content, e.g., articles, blog posts, infographics, social media posts, podcasts,Read more
What do effective marketing and PR messages and interesting fiction have in common? Their creators develop vivid characters. Creators of fiction give us the likes of Alex Cross, Nancy Drew, Atticus Finch (one of my favorites), or Olivia Pope. The marketing professional uses her imaginary characters (called “buyer personas”) to craft attention-grabbing, persuasive messages. BuyerRead more
My Work
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.