“Persuasion via education” is the guiding principle of white papers and ebooks. Do your clients like a formal approach that highlights research? Try white papers. Would they prefer a long, more relaxed style with reader-friendly visuals? Then ebooks are for them.
No matter what format you choose, I’ll do the research and writing that will ensure that your targeted readers know that you understand what they’re dealing with and that you offer the best solution.
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