Some professional communicators feel that using a reference resource makes it look as if they don't know what they're doing, but as I've often said, a well-thumbed reference book is an indication of a Read more
No matter what you're writing, your piece has to be coherent. Readers should be able to easily progress from one sentence to another and one paragraph to the next without losing the train of thought t Read more
Organizations are constantly hiring or replacing personnel, so alerting stakeholders (e.g., business partners, investors, employees, customers, or/and relevant media) to changes in key staff is a stan Read more
Italicized (slanted upward to the right) words, letters and figures are not as a common a part of the communicator's toolkit as other writing devices, but using them correctly will give your piece a Read more
Communications professionals typically have such a heavy workload that exploring media websites can seem like a waste of time. But occasionally examining the websites of media outlets can pay off; Read more
The media can be divided into two main categories: trade and consumer. Trade media outlets focus on a particular profession or industry and support workers' professional development. Consumer media ou Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.