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KC COMM BLOG

Grammar 101: When to Use Italics

By B2B Tech Writer | Comments are Closed
Italicized (slanted upward  to the right) words, letters and figures  are not as a common a part of the communicator's toolkit as other writing devices, but using them correctly will give your piece a
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It Pays to Explore Media Websites

By B2B Tech Writer | Comments are Closed
Communications professionals typically have  such a heavy workload that exploring media websites  can seem like a waste of time. But  occasionally examining the  websites of media outlets can pay off;
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Trade vs. Consumer: Adjust Your Style to the Media Category

By B2B Tech Writer | Comments are Closed
The media can be divided into two main categories: trade and consumer. Trade media outlets focus on a particular profession or industry and support workers' professional development. Consumer media ou
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Rewrite (and Rev up) Cliches

By B2B Tech Writer | Comments are Closed
Clichés are an extremely easy way to convey ideas, and that's the reason communications professionals should avoid them … at least in their standard form.Why? Because clichés become clichés through ov
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Fight Sentence Bloat: Exercise Concise Writing

By B2B Tech Writer | Comments are Closed
"On occasions when specialized personnel or additional personnel are needed to meet a tight schedule requirements, we can draw upon the resources of two other offices for assistance."Can you easily un
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Target Your Audience(s)

By B2B Tech Writer | Comments are Closed
A big temptation for communications professionals is the "one size fits all" message.Whether it's the burden of too much work and too little time, the almost overwhelming variety of media outlets and
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KC Communications
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

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