One way of establishing credibility and expertise is having articles published in trade and professional journals. Many such journals not only require articles that contain a fair amount of research,
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KC COMM BLOG
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Human beings are wired for stories. Experts believe that the way that we evolved predisposes us to be drawn in by storytelling. In fact, it's been found that in cases of oral storytelling, engaged lis
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Reading eyeglasses and eye chartOne of the key elements of effective communications is clarity. If readers can’t understand your message, they may go somewhere else for information. Or they may stay b
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PR practitioners dream of getting stories placed in the Wall Street Journal, New York Times and other "big name" publications. But concentrating on the big media may cause you to overlook niche publi
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The abundance of broadcast and online multimedia channels means that audiovisual versions of an organization's message can expand your reach. And it seems that an increasing number of communications a
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The use of quotation marks is usually considered to be straightforward: they typically indicate quoted material, dialogue and, in some cases, composition titles. Still, you can encounter tricky situat
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.