Commas are one of the most commonly used forms of punctuation, and they are also one of the most likely to be misplaced. As a recent New York Times op-ed points out, a couple of centuries ago, people
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Since many people will decide to read your text after a quick scan through, you need to make your information inviting as possible.Part of that effort involves increasing readability. Here are a few p
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Providing background information on an organization, issue, place, service or product can make the difference between journalists or stakeholders deciding to focus on your message or turning their att
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Being a good writer does not automatically make one a good speller. And since the English language includes exceptions and special cases for practically every spelling principle, you'll very likely on
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As its name implies, a backgrounder is a document that provides the reader with background information on an organization, place, product or issue. You can use it in the following ways:An accompanimen
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Tip sheets are quick and easy publicity tools that many PR practitioners (myself included) neglect. Just to clarify, I've seen media advisories called tip sheets, but here I'm talking about lists tha
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.