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KC COMM BLOG

3 Ways to Create a Consistent Writing Style

By B2B Tech Writer | Comments are Closed
If you manage the editorial process for your organization, sooner or later you'll discover one of the facts of writing life: everyone has their own ideas about what makes up good grammar or style. If
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Are You Targeting Trade Media?

By B2B Tech Writer | Comments are Closed
“Can you get me on Today or in The Wall Street Journal?” Some variation of that question has probably been asked of every public relations and communications practitioner. In the traditional mass mar
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Grammar Fix: 3 Capitalization Pitfalls to Avoid

By B2B Tech Writer | Comments are Closed
“Avoid unnecessary capitals” is one of the main style and grammar commandments of all the style manuals, but there are three main pitfalls that can lead to inappropriate capitalization and cause a pi
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The Delayed (or Feature-Style) Lead

By B2B Tech Writer | Comments are Closed
About two months ago,  I presented the case for keeping the inverted pyramid  style as an option for press releases' lead paragraphs.Of course, the delayed or feature-style lead has its merits. In fac
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9 Ways to Recycle Articles

By B2B Tech Writer | Comments are Closed
Publication articles are great for establishing credibility. If you were mentioned in the article, you're noteworthy. If you wrote it, you're an expert. And you can get a lot more exposure if you recy
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Solving the “Who” vs. “Whom” Mystery

By B2B Tech Writer | Comments are Closed
One major English grammar challenge is figuring out when to use either who or whom. A good number of professional communicators (myself included) have done fairly decent impressions of owls as they gl
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KC Communications
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.

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