“Can you get me on Today or in The Wall Street Journal?” Some variation of that question has probably been asked of every public relations and communications practitioner. In the traditional mass mar
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KC COMM BLOG
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“Avoid unnecessary capitals” is one of the main style and grammar commandments of all the style manuals, but there are three main pitfalls that can lead to inappropriate capitalization and cause a pi
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About two months ago, I presented the case for keeping the inverted pyramid style as an option for press releases' lead paragraphs.Of course, the delayed or feature-style lead has its merits. In fac
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Publication articles are great for establishing credibility. If you were mentioned in the article, you're noteworthy. If you wrote it, you're an expert. And you can get a lot more exposure if you recy
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One major English grammar challenge is figuring out when to use either who or whom. A good number of professional communicators (myself included) have done fairly decent impressions of owls as they gl
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Case studies provide all the appeal of a good story while sharing solutions for overcoming challenges or achieving objectives. The promise of practical tips draws readers' interest, and if they can id
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.