Have you ever signed up for a webinar or a seminar and found that instead of providing you with information you could use, it was just a pitch-fest? Or have you visited a blog and realized that all th
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KC COMM BLOG
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Say you’ve just written a promotional or content piece that’s so fantastic that there’s no doubt in your mind that your audience is going to love it. And that means they’re going to make that purchase
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“Know your audience” is the communications mantra. After all, how can your message hit the mark if you're not aiming it at a target? Of course, getting to know your audience means researching and the
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“But what's the return on investment?” If you're involved in social media marketing, trying to answer this question could potentially ruin your day. In fact, many businesspeople now question whether
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Do you perform reviews at the middle of the year or at the midpoint of a campaign?End-of-year/end-of-program reviews show you how well you met your stated objectives, but a midpoint evaluation can hel
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White papers (some call them whitepapers) are in-depth reports that promote information, a technique or best practice, a product or a service as a solution for the reader. Some communications professi
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.