While I share writing tactics and techniques that boost your public relations and marketing efforts, you need information on other aspects of online/offline communications and marketing. I've listed s
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KC COMM BLOG
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Generating leads and deepening customer loyalty are two major reasons that businesses and organizations add social media to their marketing and communications. However, in order to achieve either of t
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If you want content that effectively draws in prospects and stakeholders months and even years after you create it, then you should be producing at least some evergreen content. In this context, everg
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My husband bought memorabilia trading cards based on the DC and Marvel superhero movies. In addition to having beautiful graphics, these (very) thick cards included a tiny patch of the hero's costume.
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Creating enough original content to satisfy content marketing strategies is cited as one of the most common challenges by businesses engaging in content marketing. Luckily, an alternative exists: cont
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If you're a content marketer, creating your own version of an editorial calendar can help you keep on schedule and save you from a ton of frustration. That's because an editorial calendar allows you t
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.