Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for things to return to normal. But that’s like turning a sailboat toward the shore during a sea storm. It may feel like a good idea, but you’re likely to runRead more
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.