When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring, like the example below, they’re likely pass it by in favor of other options. So, how do you come upRead more
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No matter what you’re writing, your piece has to be coherent. Readers should be able to easily progress from one sentence to another and one paragraph to the next without losing the train of thought within the text. Transitional devices connect the ideas within your text and allow them to flow smoothly from one toRead more
“On occasions when specialized personnel or additional personnel are needed to meet a tight schedule requirements, we can draw upon the resources of two other offices for assistance.” Can you easily understand that sentence or are all the words getting in the way? Wordiness is the flab on your writing’s bones. And it keeps yourRead more
Reading eyeglasses and eye chart One of the key elements of effective communications is clarity. If readers can’t understand your message, they may go somewhere else for information. Or they may stay but misunderstand what you were trying to convey. Such misunderstandings could be costly. In 2018, a missing comma in a state law resultedRead more
Speeches provide excellent opportunities for positioning organizations or their representatives as industry leaders or pillars of a community. A speech can urge an audience to act, persuade them to adopt a particular point of view, provide valuable information and/or generate goodwill. Speech Writing Factors to Keep in Mind When you’re writing a speech, you shouldRead more
My Work
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.