What do effective marketing and PR messages and interesting fiction have in common? Their creators develop vivid characters. Creators of fiction give us the likes of Alex Cross, Nancy Drew, Atticus Finch (one of my favorites), or Olivia Pope. The marketing professional uses her imaginary characters (called “buyer personas”) to craft attention-grabbing, persuasive messages. BuyerRead more
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Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.