An effective content mix helps capture your audience’s attention and increases their engagement, drawing them along the buyer’s journey toward the purchase. And after the purchase, it helps maintain t Read more
Tough times like these can induce a knee jerk reaction in many businesses: slash costs, maybe lower prices, and then hunker down and wait for normalcy to return. But that’s like turning a sailboat tow Read more
You’ve waited the requisite amount of time, but your content marketing efforts aren’t generating leads, let alone sales. But you know content marketing is a good idea; you’ve seen the stats. So why ar Read more
When potential readers or, as we like to think of them, prospective customers are searching for white papers, your title is the first thing that they’ll see in search results. If it’s vague or boring, Read more
A lot of work goes into creating a great webinar: you dig up relevant data, create appealing visuals, and develop an engaging script. So, don't just archive it on your website or in a directory, get e Read more
Congratulations, you've made it to the end of another year! Now that you've had a bit of a holiday break, it's time to look back at your efforts and do a little updating in order to help your team hit Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.