Congratulations, you’ve made it to the end of another year! Now that you’ve had a bit of a holiday break, it’s time to look back at your efforts and do a little updating in order to help your team hit the ground running in 2016. Appraise Your Understanding of Targets and Level of Preparation Nobody’s
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Did you see the Big Bang Theory episode where Howard Wolowitz meets Elon Musk, the CEO of Tesla Motors, while volunteering (very reluctantly) at a soup kitchen? The exchange goes like this: Wolowitz: Howard Wolowitz, CalTech. Musk: Nice to meet you, Howard. It feels great to come down here and help the less fortunate, huh?
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Isolated on white. Female office worker behind a pile of papers and hour glass in front. Selective focus. If you’re involved in content marketing, chances are good that content creation is one of your biggest challenges. It’s not just about trying to find enough ideas to sustain an acceptable level of output. You also need
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For the past several years, the question of the continuing value of the press release has popped up in articles, blogs, and online forums like clockwork. Here’s one that states that the press release is dying, here’s another that argues that it hasn’t outlived its purposes, and I rather like the title of this other
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You’ve created a wonderful client success story that brilliantly demonstrates the benefits of your product/service. Now, how can you make that case study work for you apart from making it into sales collateral for your sales team and placing it on your website? Below are nine ways to reuse your case study and reap the
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Lately, there’s a lot of focus on encouraging innovation or creativity in all types of workplaces across the United States. Of course, if you have anything to do with PR or content marketing, the pressure to be creative is nothing new. It’s what we do. The thing is, even though we have to be creative
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