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Do you perform reviews at the middle of the year or at the midpoint of a campaign? End-of-year/end-of-program reviews show you how well you met your stated objectives, but a midpoint evaluation can help you adjust course as needed to make your end results as positive as possible. Since the PR Writer focuses on writingRead more

White papers (some call them whitepapers) are in-depth reports that promote information, a technique or best practice, a product or a service as a solution for the reader. Some communications professionals argue about whether or not they should be considered marketing collateral or supplements to marketing collateral, but generally everyone agrees that the white paperRead more

While I share writing tactics and techniques that boost your public relations and marketing efforts, you need information on other aspects of online/offline communications and marketing. I’ve listed some of my favorite marketing blogs for obtaining marketing insights and inspiration. Like most of us, you’re likely strapped for time, so I’ve limited them to six.Read more

Generating leads and deepening customer loyalty are two major reasons that businesses and organizations add social media to their marketing and communications. However, in order to achieve either of those two objectives, you need a wide social reach, that is, a substantial social media following. You have several options for increasing your reach but belowRead more

If you want content that effectively draws in prospects and stakeholders months and even years after you create it, then you should be producing at least some evergreen content. In this context, evergreen means that like the tree, the content stays fresh and functional instead of eventually“dying off” in terms of relevancy as time goesRead more

My husband bought memorabilia trading cards based on the DC and Marvel superhero movies. In addition to having beautiful graphics, these (very) thick cards included a tiny patch of the hero’s costume. So, I got to touch Batman’s cape and the jacket that Tony Stark wore while he was held captive in Afghanistan. Touching theRead more

Creating enough original content to satisfy content marketing strategies is cited as one of the most common challenges by businesses engaging in content marketing. Luckily, an alternative exists: content curation, which is the selecting and gathering of online content from various sources and organizing it in a way that is relevant and useful for specificRead more

If you’re a content marketer, creating your own version of an editorial calendar can help you keep on schedule and save you from a ton of frustration. That’s because an editorial calendar allows you to plan your posts or articles in advance so that you don’t have to scramble for ideas. As a quick recap,Read more

As 2014 begins, experts are making several predictions about what we’ll see in terms of public relations and marketing. I’m sharing information on three trends related to content and writing that I’ve seen and my take on them. Trend #1: More Social Media Integration with Advertising One of the most interesting predictions I heard onRead more

Since we’re well into the time when most of us are making professional and personal plans, I wanted to quickly examine two types of planning that we all need to do: strategic planning and day-to-day activities. Both of them should be written down, either on paper or electronically. Strategic Planning Strategic planning is your “bigRead more