Generating leads and deepening customer loyalty are two major reasons that businesses and organizations add social media to their marketing and communications. However, in order to achieve either of those two objectives, you need a wide social reach, that is, a substantial social media following. You have several options for increasing your reach but belowRead more
Blog
If you want content that effectively draws in prospects and stakeholders months and even years after you create it, then you should be producing at least some evergreen content. In this context, evergreen means that like the tree, the content stays fresh and functional instead of eventually“dying off” in terms of relevancy as time goesRead more
My husband bought memorabilia trading cards based on the DC and Marvel superhero movies. In addition to having beautiful graphics, these (very) thick cards included a tiny patch of the hero’s costume. So, I got to touch Batman’s cape and the jacket that Tony Stark wore while he was held captive in Afghanistan. Touching theRead more
Creating enough original content to satisfy content marketing strategies is cited as one of the most common challenges by businesses engaging in content marketing. Luckily, an alternative exists: content curation, which is the selecting and gathering of online content from various sources and organizing it in a way that is relevant and useful for specificRead more
If you’re a content marketer, creating your own version of an editorial calendar can help you keep on schedule and save you from a ton of frustration. That’s because an editorial calendar allows you to plan your posts or articles in advance so that you don’t have to scramble for ideas. As a quick recap,Read more
As 2014 begins, experts are making several predictions about what we’ll see in terms of public relations and marketing. I’m sharing information on three trends related to content and writing that I’ve seen and my take on them. Trend #1: More Social Media Integration with Advertising One of the most interesting predictions I heard onRead more
Since we’re well into the time when most of us are making professional and personal plans, I wanted to quickly examine two types of planning that we all need to do: strategic planning and day-to-day activities. Both of them should be written down, either on paper or electronically. Strategic Planning Strategic planning is your “bigRead more
If you haven’t started already, it’s time to start looking at editorial calendars in order to plan next year’s pitches, press releases, and articles for your clients. An editorial calendar is an annual or semi-annual calendar of articles or topics that a media outlet or social channel will be covering. Since organizations are increasingly becomingRead more
Some professional communicators feel that using a reference resource makes it look as if they don’t know what they’re doing, but as I’ve often said, a well-thumbed reference book is an indication of a conscientious writer. Different writers will need different resources, but I’ve listed a few of my favorite tools below in alphabetical order.Read more
No matter what you’re writing, your piece has to be coherent. Readers should be able to easily progress from one sentence to another and one paragraph to the next without losing the train of thought within the text. Transitional devices connect the ideas within your text and allow them to flow smoothly from one toRead more
My Work
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.