To start off, stop thinking about the topic as boring, even if it's about something like air filters. Rejecting the "boring" label for any subject is the first step to turning a tedious topic into com Read more
When I first ventured onto social media networks years and years ago, I didn't have a plan. I just knew that people said it was a good idea to be there. As a result, my LinkedIn account and Facebook Read more
Usually, I advocate writing headlines that appeal to readers' (and/or editors') self-interest. But the two headlines below have nothing to do with my personal/business-related goals or interests. Nor Read more
Have you ever signed up for a webinar or a seminar and found that instead of providing you with information you could use, it was just a pitch-fest? Or have you visited a blog and realized that all th Read more
Say you’ve just written a promotional or content piece that’s so fantastic that there’s no doubt in your mind that your audience is going to love it. And that means they’re going to make that purchase Read more
“Know your audience” is the communications mantra. After all, how can your message hit the mark if you're not aiming it at a target? Of course, getting to know your audience means researching and the Read more
Kellé Campbell is a public relations writer with more than 15 years of experience performing writing, editing, ghostwriting, and research services for clients in a variety of sectors, specializing in technology.